To raise awareness of the Magnum Pleasure Store by giving consumers the chance to create their own Magnum with a range of toppings, but also delve further into the brand with a chef’s table where they can dip their own ice-cream and learn about the ingredients.
Magnum approached CP Packaging to create them a piece of eye-catching packaging which will contribute to the overall strategy of providing the consumer with an unforgettable experience in pleasure and sophistication.
The Pleasure Store embodies and celebrates Magnum’s attitude to Take Pleasure Seriously and showcases its position as an expert in luxury ice cream craftsmanship.
We knew that we had to think smart and create a piece of packaging which encompasses all the above. Our design team worked closely with our factory to create a custom biodegradable tray which would be used to showcase the ice creams and that users would be excited to talk about for the coming days and share on their social channels. We opted to use a food safe foil print on parts of the tray to further deliver the message that magnum is luxurious and worth every penny.
“CP Packaging handled the project exactly how we wanted them to and we couldn’t be happier with the final result. Even under extremely tight deadlines, they created us a product which took the magnum pleasure store to another level.”