Look Who’s Been on Dragons’ Den…
If you tuned into Dragons’ Den on 20th February 2025 expecting a business showdown, spicy pitches, and the odd nervous sweat — you got all that. But what you didn’t expect (unless you’re us) was to see our very own CP Packaging work make a prime-time appearance!
Yep, that slick branded box wrapped around LUMBERJAxe’s barbecue seasonings and sauces? That was us. Our team produced the highly branded gift packaging that landed right in front of the fire-breathing Dragons — and it held its own beautifully.
LUMBERJAxe, run by the Birmingham-based brother duo Brendan and Jaydon Manders, entered the Den hoping to land a deal — and they did just that. £90,000 for 20% of their business. But let’s be honest… we like to think our box played a small but mighty role in that win. Presentation matters, right?
“LUMBERJAxe are scaling up fast — and we’re right there with them,” said Kem Gokay, Managing Director of CP Packaging. “This year alone we’ve delivered 5,000 gift boxes to them, and after Dragons’ Den, those numbers are only going up. We’re proud to be part of their journey — and chuffed to bits to see our work on national TV!”
This appearance marks an exciting moment for us at CP Packaging. From our base at The Epicentre in Haverhill, we’re helping brands across the UK look the part, whether they’re at a food festival, in a retail store — or pitching to Dragons.
So if your packaging needs a glow-up (or you’re planning your own moment in the Den), you know where to find us. We’ve got the designs, the ideas, and just enough caffeine to make it all happen.
